Subscription-Free Platform Delivers Highest Visual Quality on the Market With Interactive Capabilities for Next-Generation Communication

LAS VEGAS – June 09, 2010 – AMX®, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, today announced Inspired XPert, a cutting-edge digital signage solution with capabilities of a futuristic movie. Inspired XPert delivers amazing 1080p image quality with processing power to simultaneously display HD video, images, text, and internet feeds. As part of the Inspired Signage line from AMX Inspired XPert is designed for ease of use and is subscription free. AMX is demonstrating Inspired XPert in booth C4417 at InfoComm 2010, being held June 9 – 11 in Las Vegas.

Inspired XPert is ideal for delivering HD multimedia content across a building, a campus or around the world as users have the ability to edit and schedule content from a centralized location. With its ready-made templates users can easily create layered, custom layouts consisting of video, images, online content, newsfeeds and advertisements. The templates allow users to place the video, text and images, independently, anywhere on the screen. For those who are too busy, AMX offers an experienced team of graphics designers who will work directly with customers to develop a set of templates engineered to effectively communicate a brand message.

"Users of digital signage want to motivate their audience into action. To do this you need a solution that breaks through the everyday messaging, engages the audience and delivers a more experiential message," said Robert Noble, AMX Chief Technology Officer. "Inspired XPert goes beyond conventional digital signage by delivering live video feeds, multimedia, data sources such as Twitter, Yahoo! News and gives users the ability to orchestrate these with lighting, audio, and other triggered events through AMX NetLinx® Control."

In addition to its capability to power engaging multimedia content, the image quality of Inspired XPert is the finest available, rendering all content at 1920x1080 to match display devices, at 60 frames per second, and includes full 3D animation effects. The end result is vivid content with text and animation transitions that are exceptionally smooth, and certain to attract the attention of onlookers.

"A capability that truly sets Inspired XPert apart from other digital signage solutions is sensory control, which enables users to incorporate basic human senses like sights, sounds, and even touch and smell to some degree, to communication a message that breaks through the clutter and really crystallizes with audiences," said David Gentile, Systems Engineer for AMX. "With Inspired XPert, digital signage can automatically change, based on outside temperatures, or be set off by motion sensors and other triggered events. Imagine a consumer picking up an item from a shelf triggering instant on-screen product information and product comparisons – Inspired XPert can do this."

While the technology is sophisticated, using it is not. A key element of Inspired XPert is the templates that allow users to separate the visual design and animation from the editorial content making it easy to create sections of a message that can be edited without disturbing the complex animation. Flush with other smart technology, such as set-up wizards and workflow management tools, Inspired XPert enables users to easily build and deliver next-generation communication.