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Chief

Chief, an industry leader in technology mounting solutions, has over 30 years of proven product and service excellence. Committed to fulfilling industry needs in the ProAV, Residential, Office, Educational and IT markets, Chief offers a complete line of mounts, lifts, racks and accessories for flat panel displays, projectors, AV components and IT components.

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Chief is Bringing the Ultimate AV Solutions Experience to CEDIA
Posted on Tuesday, September 17, 2013
One week out from CEDIA, and Chief is ready to shine. The products are ready, the booth is packed, signs have been printed.
 
Our goal this year is to pack the Ultimate AV Solutions Experience into 360 square feet of awesome at booth #2018. We’re approaching this in three ways:
 
1. The Ultimate AV Solutions Service Experience
Our goal is to provide the best service in the industry. Period. Service drives our online tools like MountFinder™, RackBuilder™ and projector calculators to help you perform better. We’ve also got some fantastic customer service reps like Leah Lund and Mark Constantine, who have more than 10 years experience with Chief mounts and enjoy helping people find the best AV solutions for their projects. As Mark says, “You can tell by a caller’s voice that they are happy with the service you provide. Hearing that excitement is rewarding to me.” Along with customer service, we have technical support team members like Xavier Smith and Les Olson – CTS certified professionals ready to help with your questions.
 
We’re also working on more support materials like videos, training opportunities, and other content that you can use to become more familiar with Chief AV solutions and help your customers interested in home theater AV solutions understand what they are getting with Chief.
 
At CEDIA, we are representing service with a coffee bar at the booth. Walking the trade show can be tiring, so let us help put the zip back in your step.
 
2. The Ultimate AV Solutions Installer Experience
Chief prides itself on listening to installer feedback to create mounts and AV racks that solve problems. We’ve been doing that since 1978, and this installer-based mindset has helped to create the RPA, Fusion, Thinstall and a culture that continually focuses on improving the installation experience.
 
We’ve brought several products to the booth that are loaded with installer-friendly features. Stop by to see the Thinstall swing arm display mounts. These mounts were designed with a one-person installation in mind – mount the rail, then hang the arm and attach the TV.
 
The K3 Kontour mount will also be on hand. Installers wanted more flexibility in monitor array mounts. The K3F310 provides the ability to create 3×1 and 2×1 configurations in portrait or landscape orientations with monitors or tablets at various heights and angles.
 
The Fusion wall mounts are a favorite of AV solution installers. With post installation adjustments, and the ability to fine tune along any axis, this series is great for any residential situation. See more in the video.
 
We’ll also have wall racks and iPad® mounts on hand at the booth, which work great in home theater and control applications.
 
Demo each of these products and more at the booth. Keep an eye out for Chief yellow signage for special installation features.
 
3. The Ultimate AV Solutions Lifestyle Experience
None of this ends with the installation. Chief wants to create the ultimate AV solution lifestyle for your customers. Have a seat at the booth and relax knowing that Chief’s projector mounts will maintain registration even when the customer replaces a lamp. Chief knows your customers don’t want to see cables, they want to see content. Cable management is always top of mind with Chief engineers. Our sleek mounts fit into any environment and cable management options like tracks, clips or in-wall boxes help keep the cables out of sight.
 
Chief products undergo rigorous testing for strength, durability and safety. Many Chief AV solutions are tested to qualify for listing with safety and quality organizations around the world, so your customers will appreciate the peace of mind that comes with using safe, tested mounting solutions.
 
Stop by the booth for a look at the lifestyle that Chief mounts help to create in “real-world” situations. We’ll have a home theater, a work station and a coffee bar on hand to provide a glimpse of the Ultimate AV Lifestyle.
 
The Ultimate AV Solutions Experience
So those are our three goals at CEDIA – Service, Installer and Lifestyle. We want you to see how we can provide the Ultimate AV Experience today, but at the same time, we want you to tell us how we can continue improving in the future. Feedback is how we keep creating AV solutions you want.
 
Help guide the next evolution of Chief AV solutions by providing feedback at the booth and, in return, you’ll get a USB car adapter as a thank you gift. Go one step further to get your badge scanned and you’ll also be entered to win one of three $100 Visa® gift cards! Stop by the Chief Coffee House for details.
 
Be sure to visit our fellow Milestone brands, Da-Lite and Sanus, in their neighboring booths while you are there.
 
See you at CEDIA.
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