SF-G Series UHS-II SD cards offer unprecedented write speeds of up to 299MB/s, optimal for hi-speed continuous shooting and 4K video shooting

SF-G Series, 128GB

Park Ridge, N.J., February 22, 2017 – Sony is increasing the speed and efficiency of their SD card lineup with the new SF-G Series.  As performance demands and file sizes continue to increase, the SF-G Series of SD cards offer enhanced features optimized for professional photographers, DSLR and mirrorless camera users and videographers.

SF-G Series, 64GB

With a write speed of up to 299 MB/s, enabled by Sony’s unique firmware, the SF-G Series will be the world’s fastest SD cards.  The quick write speed supports maximum performance of digital imaging devices, contributing to longer continuous shooting of high-resolution images with UHS-II supporting cameras.   It also contributes to a shorter buffer clearing time so users never miss a critical moment.

Using Sony’s algorithm, the cards prevent the decrease of data-writing speeds and contribute to the camera’s ability of successive high speed shooting.

The cards also feature a read speed of up to 300MB/s.  Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals.

“Available in 32GB, 64GB and 128GB capacities, the SF-G Series offers options that ensure high-performance, high speed  and reliable shooting,” said Viviano Cantu, Vice President, Product Marketing, Sony Americas Media and Energy Group.   “As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras increases, the inherent need for larger, faster and more dependable cards becomes apparent.  A longtime leader at the forefront of professional media, Sony has met these growing demands with the debut of the SF-G Series, which offers industry leading performance.”

Sony’s SD cards are extremely reliable and durable, with water proof and anti-static capabilities to keep your precious content safe. Additionally, Sony’s free downloadable File Rescue software allows for the recovery of photos and videos, including RAW images and 4K XAVC-S video files, that may have been accidentally damaged or deleted.

SF-G Series, 32GB

The SF-G Series is planned to be available in Spring 2017.

Also in Spring 2017, a high speed SD memory card reader, MRW-S1 supporting UHS-II, will be available for use with the SF-G series, enabling the fast and convenient transfer of data to a PC with a USB3.1 Gen1 Interface.